Green Machine: 1977 Laverda Jarama for Sale

1977 Laverda Jarama R Front

Built by Slater Laverda in the UK, masterminds behind the original Jota, the Formula Mirage was powered by Laverda’s famously charismatic and durable three-cylinder engine. It featured a distinctive, one-piece fiberglass tank and seat unit that looked sleek, but significantly limited fuel capacity, which in turn reduced the range of the already thirsty triple. Several folks online also commented on the steeply-sloped seat unit that sees passengers steadily sliding forward into the rider. A bonus on a hot date, not so great if you’re give your buddy a lift to pick up his bike from the mechanic…

1977 Laverda Jarama L Rear

I generally prefer my Laverdas to be bright orange but, if I were in the market for one right now, I’d still have to give serious consideration to this very green Jarama. I always thought the Jarama was a European-only model, what with it being named after a Spanish race circuit that 99% of Americans have probably never heard of. But it turns out this was, in typical Laverda style, a US-only version of their 3CL. Certainly “Jarama” is a far sexier name than “3CL” but it’d probably help to have chosen “Sebring” or “Daytona” or even “Laguna” for an American model…

1977 Laverda Jarama Clocks

Powered by Laverda’s classic inline triple that displaced 981cc and featured the earlier, burlier 180° crank that had the outside pistons rising and falling together, the three-cylinder Laverdas are pretty imposing beasts. This unusual engine apparently produced more power than a traditional 120° crankshaft configuration, although it also produced far more vibration.

1977 Laverda Jarama Carb

The resulting sound and feel of the “four with a miss” engine are considered by fans to be superior to the later versions although, having heard both bikes in person, the 120° crank bikes are still pretty far from your average Speed Triple…

1977 Laverda Jarama R Engine

From the original eBay listing: 1977 Laverda Jarama for Sale

This is an all original 1977 Laverda Jarama 1000 with only 8105 miles in original factory green. The bike recently received a restoration. The frame was sandblasted and painted gloss black. The chainguard was sent to the chromer for replating along with the headlight brackets, exhaust downpipes (headers), Brevetato Jota bars, Ciriani rear shock springs, foot peg brackets and other misc parts, nut and bolts.  My plater refused to do the mufflers but they are in great shape anyways. They have some small rust spots here and there but no dents or road rash.  The carbs were completely rebuilt and received vapor blasting and an ultrasonic bath. Carbs also got new seals and misc parts were replaced. As you can see in the pictures all the aluminum covers were polished. Front forks were rebuilt and got new seals.  The brake calipers and disc carriers were re-anodized in black.  Calipers then received new pistons and seals and so did the front and rear master cylinders.  All the nuts, bolts and washers were also cad and zinc plated plated. The bike runs amazingly well and is a blast to ride. and looks beautiful too. Not many Jarama’s in the US.  

Now the not so bad: I wanted to preserve the original paint so I left it as is. There are two small dents on the tank. One is on the right side and the other is on the left top edge. The left side cover is also cracked and so is the rear tail piece.  
1977 Laverda Jarama R Rear
Unlike most Laverdas of the period, the Jarama featured a left side gearshift and other minor changes to appeal to buyers in the American market, although it ultimately didn’t help sales much and the bike is very rare. In many ways, it’s like a Jota “appearance package” except that the base 3CL is still a pretty high-performance motorcycle and probably a better ride for most people than the high-compression, highly-strung Jota.

Bidding is active with plenty of time left on the auction. In very sharp condition and with such low miles, this looks like a great opportunity for someone who wants a classic Laverda, but can’t quite stretch to a Jota.


1977 Laverda Jarama L Front

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10 Responses

  1. Jordan says:

    I had a 750SF and my only comment is that the Laverda’s are overly tall (seat height) and wide and a bit awkward to ride. In general they feel pretty top heavy. Compared to the V7 Sport below, which is a beautifully balanced and comfortable bike to ride at speed, I wanted to sell the Laverda after a week of ownership.

  2. tad says:

    I’ve heard all that about them but, unfortunately haven’t had personal experience! Luckily I am pretty tall so the height wouldn’t be too much of a problem at least… I ran into a guy on a genuine Jota recently and he was on his tip toes maneuvering it around the parking lot.

  3. ding dong says:

    so if youre listening to Cruel Summer while riding this…

    you’d be on a “Banana Rama Jarama”?

    >ba dat dot pishhh<

    thank you… thank you… i'm here all week…

  4. sr88 says:

    These are past the point of actual performance, handling, or usability. Their legend is paramount. Especially now that they are very collectible. Collectors rarely ride their prizes.

  5. Serious Company says:

    This is a beast of a bike and they were made for real men. I have ridden several triples in my lifetime and they always bring a big smile to my face (must be the vibration between my legs). Not for the faint of heart. I don’t think I have ever seen a Jarama for sale in the US and if I had the money I would jump on it. Who knows when you will see another like this or in any condition. With the prices of old ducs skyrocketing this would be a great investment.

  6. Jordan says:

    I disagree. Ducati’s are gaining in value at amazing rates is because the brand is strong, vibrant and most importantly, alive.

    If the Aprilia group ever decides to revive Laverda (they made some prototype bikes I saw at Fiera Milano some years ago) then we might see more collectability. For now it’s just another dead Italian brand, and one without a serious racing pedigree other than some endurance racing.

  7. sr88 says:

    It’s interesting how much in common the ’95 Triumph Speed Triple on RSBFS has in common with these 3CL Laverdas. Both have big cc, overbuilt, torquey 3 cylinder engines, steel frames, relatively physically large and heavy, and both require a lot of rider input.
    The big difference is, the Laverda bidding is still going North at $12,500 and the Triumph was a no sale at $3,900.
    I believe these 3CL Laverda’s are steadily increasing in price. I could have bought a good Jota 5 years ago for $8,000 to $10,000 and the Jarama is second tier compared to a Jota. Beats a lot of Wall Street investments.

  8. Serious Company says:

    Jordan, It looks like you may have misinterpreted my comment. I wasn’t comparing one to the other nor did I say that the value of a Laverda will someday exceed that of a Ducati. There are old bikes out there that are “dead” and most of us can not afford them.

  9. sr88 says:

    Well it went for $15k, not pocket change. This is a Jarama, I’d say a comparable Jota will go for $20K. I believe that is collect-ability.

  10. jack says:

    I own a 72 750sf and 83 rgs ,both in perfect condition, the riding experience is fantastic, I would not trade them for any modern 200hp rockets, but of course it matters what ever you’re into! Love all bikes!!